Lej Et Lig – Identity and name

Named and design of the original logo (now defunct) for the proudly down-market auto rental Lej Et Lig (Rent A Corpse, “corpse” and “wreck” overlapping in Danish).

Our goal was a truly memorable name (with a nice alliteration), illustrated in a direct, playful, non-sinister way. We still think the a cartoonish mummy as a symbol and mascot was almost perfect. Mummies are inherently fascinating, and just about everybody has some relationship to the concept.

Mummy drawn by the great Jonas Fromm.

MORE PROJECTS: