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Logo for Gyldendal Podcast

Gyldendal Podcast is Gyldendal’s podcast, a place for interviews with authors, book recommendations, and behind-the-scenes stuff from the publisher.

Gyldendal is inextricably connected to its logo – a crane holding up a stone in one claw*. This symbol has been in use since the company’s founding in 1770 and is featured on every single book bearing its name.

Reusing the crane seemed like a good idea. The podcast is Gyldendal communicating, ergo the crane speaking, and just by adding a microphone (coming down from above, mirroring the bird’s neck and head in an interesting way), this seems to be the case. The square format is decided by iTunes’ specifications, the background orange (C0 M36 Y84 K0) and type (Giorgio Sans Bold) are from Gyldendal’s design manual.

Gyldendal Podcast is edited by Sigurd Hartkorn Plaetner, Thomas Broge-Starck and Mara Erml. Hosted by Sigurd Hartkorn Plaetner. Music by Mads Koch.

* A crane holding a stone turns out to be a pretty well established heraldic symbol of vigilance, stemming from a belief mentioned in, and possibly originating from, Pliny the Elder’s The Natural History. Pliny writes about cranes: ‘During the night, also, they place sentinels on guard, each of which holds a little stone in its claw: if the bird should happen to fall asleep, the claw becomes relaxed, and the stone falls to the ground, and so convicts it of neglect. The rest sleep in the meanwhile, with the head beneath the wing, standing first on one leg and then on the other: the leader looks out, with neck erect, and gives warning when required.’ (The Natural History, Pliny the Elder, Book X – The Natural History of Birds, chapter 30 (23), Perseus Digital Library).


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